About us

A Diadem is a jewelled crown or headband worn as a symbol of sovereignty. It is the authority or dignity symbolised by a crown and that's what I believe everyone should see themselves as when they step out. You don't need a diadem to feel confident and self assured but you sure do need to look well put together.

If you are like me, you love to look and feel confident. A lot of that has to do with knowing who you are and being ok with that. But a lot also has to do with what you wear. Your clothes, jewellery, shoes and handbag all tell a story. I remember many years ago I got a job at a large multi-national. I clearly remember my first couple of weeks on the job. I had no money so couldn't afford to buy nice clothes and all the other paraphernalia. To be honest I looked so plain and unintersting and that's how people treated me. Anyway fast forward a couple of months later. I took my annual leave and because I had made a little money, splashed out on some nice clothes and jewellery (nothing too expensive). I went back to work all dolled up and I couldn't believe the reaction I was getting. People actually stopped to say hello. Infact one particular lady became friendlier and asked if I had just joined the company! Can you believe that! I was a couple of months into the job and I saw this same lady almost everyday. That experience has remained with me ever since.

I want to help women and men look and feel confident without spending a fortune to do so. If you are a self-assured individual, a smart spender who likes the feeling of luxury but is savvy enough to know where to get that feeling without the exorbitant cost associated with it; If you know what you want but are also willing to try something different just because you only have one life to live; If you are drawn to classy, delightful and exquisitely beautiful things then you are in the right place.

I am passionate about beautiful pieces that have the feeling of luxury without the heavy price tag. I am committed to sourcing pieces that are unique, fabulous, classy and functional. Our range will continue to grow as I go above and beyond to bring affordable luxury to you.

I pride myself in nurturing relationships not just creating transactions. Enjoy our Alpha collection and I trust you will find something that tickles your fancy!

Fabuloulsy yours